Ganga Ki Saugandh

Old Bollywood movie showcard of the Hindi film, Ganga Ki Saugandh (1978) for sale.

This is an actual surviving vintage Bollywood showcard of the 1978 film that starred the greatest superstar of Indian cinema, Amitabh Bachchan in the lead role.

Printed and circulated during the first release of the film (somewhere in the late 1970s), this old Bollywood showcard was designed and printed for publicity of the film inside a cinema hall.

Showcards were used as pin ups on notice boards inside foyers of cinema halls. Printed on photo paper, they were often mounted on cardboard to make them easy to display. This rare surviving showcard was actually issued to a cinema hall that screened the film Ganga Ki Saugandh, making it highly collectible!

This old Bollywood showcard features a combination of hand painted and photographic artwork. Superstar Amitabh Bachchan is seen in a brilliant hand painted close up portrait in a fiery red tone. A beautiful still photo of Rekha dressed in a veil is seen at the bottom of this rare vintage Bollywood showcard.