Ganga Ki Saugandh


Old Bollywood movie showcard of the Hindi film, Ganga Ki Saugandh (1978) for sale.

This is an actual surviving vintage Bollywood showcard of the 1978 film that starred the greatest superstar of Indian cinema, Amitabh Bachchan in the lead role.

Printed and circulated during the first release of the film (somewhere in the late 1970s), this old Bollywood showcard was designed and printed for publicity of the film inside a cinema hall.

Showcards were used as pin ups on notice boards inside foyers of cinema halls. Printed on photo paper, they were often mounted on cardboard to make them easy to display. This rare surviving showcard was actually issued to a cinema hall that screened the film Ganga Ki Saugandh, making it highly collectible!

This old Bollywood showcard features stunning hand painted artwork. Superstar Amitabh Bachchan is seen in a brilliant hand painted portrait, holding a rifle in the foreground. Sunset at the river Ganges is seen painted as a landscape in the background. A beautiful hand painted rendition of Rekha is seen prominently on this rare vintage Bollywood showcard.


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Film Ganga Ki Saugandh (English translation: Swear on the river Ganges)
Release 1978
Cast Amitabh Bachchan, Rekha, Amjad Khan, Pran & Bindu
Print Date Late 1970s
Size 26″x18.5″ inches (Showcard size)
Condition ★★★★ Near Mint
Rarity Rare
Folds Zero
Artwork Hand painted / Hand drawn
Printer New Bright Printers Bombay
Material Cardboard
Frame Not included
Packing Flat package


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