Aaye Din Bahar Ke

Minimalist movie posters Bollywood for sale: Aaye Din Bahar Ke (1966).

Featured here is an actual surviving old Bollywood poster of the 1966 hit Hindi romance directed by Raghunath Jalani that starred Dharmendra and Asha Parekh in lead roles.

Produced by J. Om Prakash and presented by Filmyug, Aaye Din Bahar Ke (1966) also starred Balraj Sahni, Sulochana Latkar, Nazima, Rajendra Nath, Raj Mehra, Sunder, Leela Mishra, Dulari, Sabita Chatterjee, Madhu Apte, Sarita Devi and C.S. Dubey in supporting roles.

Shot extensively in Darjeeling, Aaye Din Bahar Ke (1966) told the story of a modest hardworking man (Dharmendra) who is appointed tutor to a rich girl (Asha Parekh). The two fall in love and desire to get married. However, their wedding is called off as the girl’s father (Raj Mehra) learns during their engagement that his to be son-in-law is actually the illegitimate child of a judge (Balraj Sahni) – a fact that his single mother (Sulochana Latkar) kept hidden from her son since his birth.

Printed and circulated for a subsequent release of the film (somewhere in the 1970s), this illustrated Bollywood poster was originally designed for publicity of the film in north Indian theaters but never ended up being used.

This Aaye Din Bahar Ke poster was originally designed in hand painted format on canvas by a Bollywood poster art studio in Delhi.

Superstar Dharmendra is seen in a quirky hand drawn illustration on his knees, with his eyes closed deeply in romance, hugging Asha Parekh’s waist. This minimalist movie poster Bollywood is set against a plain white background, making the artwork standout in contrast.

Typography used in this old Bollywood poster is primarily in English, with the title translated to Devanagari Hindi as well as Urdu. The film’s English title appears in four different colors, i.e. red, green, blue and orange, with one color used for each word.

The soundtrack album of Aaye Din Bahar Ke (1966) was composed by Laxmikant Pyarelal, while lyrics were written by Anand Bakshi. It was a rare gem that had all seven songs become blockbuster hits, namely, “Mere Dushman Tu Meri Dosti Ko Tarse” and “Khudaya Khair” sung by Mohammed Rafi, “Suno Sajna Papihe Ne,” “Mera Mehboob Hai Bemisal,” “Yeh Kali Jab Talak Phool Banke Khile” and “Aye Kash Kisi Deewane Ko” sung by Lata Mangeshkar and “Khat Likh De Sanwariya Ke Naam Babu” sung by Asha Bhosle.