Jeene Ki Raah

Old Bollywood movie poster of the Hindi film Jeene Ki Raah (1969) for sale.

This is an actual surviving publicity poster of the 1969 romantic film that featured Jeetendra and Tanuja in lead roles.

Printed and circulated a several years after the first release of the film (somewhere in the early 1980s), this vintage movie poster was printed for publicity of the film but never ended up being used.

This poster was originally designed by cutting out images of actors from separate still photographs (shot on set location) and pasting them on a board. The background and typography are hand drawn / hand painted, which makes this Bollywood poster an interesting mix of two very different design techniques.

Jeene Ki Raah is a 1969 romantic Hindi film starring Jeetendra, Tanuja, Jagdeep and Sanjeev Kumar. Songs from the film sung by Mohammed Rafi and composed by Laxmikant Pyarelal with lyrics by Anand Bakshi became very popular at the time of its release.