Mard

Quirky, hand drawn old Hindi film poster of the hit Bollywood movie Mard (1985) for sale.

This is an actual surviving old Hindi film poster of the 1985 classic, which featured the greatest superstar of Indian cinema, Amitabh Bachchan in the title role.

Printed and circulated several years after the first release of the film (somewhere in the early 1990s), this vintage Bollywood poster was designed for publicity of the film but never ended up being used.

Mard was one of the rare films in Indian cinema that featured animals in prominent roles and duly credited them in the star cast.

This poster was originally designed on a hand drawn canvas by a small time art studio in Kolkata, further increasing its collectible as well as quirk quotient.

This old hand drawn poster features a quirky painting of Amitabh Bachchan at the center holding a whip in his hand, in his trademark style (hand on the hip). His two animal friends from the movie, Wonder Dog Moti as well as the intelligent horse are seen in quirky hand drawn avatars on either side of the poster. The hand drawn poster is set against a light red background and capitalizes on the success of a song from the film by announcing its lyrics on the top of the poster, “Hum To Tambu Me, Hum Toh Tamboo Mein Bamboo Lagaye Baithe.” Wonder Dog Moti is duly credited in the star cast at the bottom that is depicted using hand drawn lettering / typography.

Mard (Macho Man) is a 1985 Hindi film starring the greatest superstar of Bollywoood, Amitabh Bachchan. Directed by Manmohan Desai, Mard was declared a hit and became the highest grossing film of 1985. It was subsequently remade in Tamil by Rajnikant as well as in Telugu.

The film is widely remembered for its dialogue, “Mard ko dard nahi hota” (A real man feels no pain). Songs from the film were moderately popular, with “Mard Tangewala” gaining widespread appeal.