Swarag Narak

Black and white Bollywood posters for sale: Swarag Narak (1978).

Featured here is an original vintage Bollywood poster of the old Hindi drama directed by Dasari Narayana Rao that starred Sanjeev Kumar, Jeetendra, Vinod Mehra, Moushumi Chatterjee and Shabana Azmi in key roles.

Produced and presented by B. Nagi Reddy under the Vijaya Productions banner, Swarag Narak (1978) also featured Tanuja, Kamini Kaushal, Helen, Shobhini Singh, Vijayalakshmi, Madan Puri, A.K. Hangal, Prema Narayan, Paintal, Shammi, Raj Mehra, Om Shivpuri, Vikram Gokhale, Jagdeep and Birbal in supporting roles.

Swarag Narak (1978) was a remake of Dasari Narayana Rao’s previous Telugu super hit, Swargam Narakam (1975). It told the story of two married couples who find their relationships challenged with possessiveness and insecurity.

Printed and circulated during the first release run of the film in theaters (somewhere in 1978), this black and white Bollywood poster was printed for publicity of the film but never ended up being used.

This Swarg Narak poster was originally designed using photographic collage techniques by a Bollywood poster design studio in Madras. A stunning arrangement of black and white still photographs of the two lead couples is seen at the bottom. Jeetendra & Moushumi Chatterjee appear on the left, while Vinod Mehra and Shabana Azmi are seen on the right.

Both couples appear smiling and happy with their married lives. Actor Sanjeev Kumar is seen in a green tinted photograph at the center of the two couples, with folded hands. The entire poster is set against a stunning red background.

Typography used in this old black and white Bollywood poster is primarily in Devanagari Hindi, with the title translated to English as well as Urdu on the bottom left. The main two word Devanagari Hindi title is split into two colors, with yellow representing Swarag (Heaven) and black Narak (Hell). The yellow and black color combination creates a fascinating contrast against the red background.

The soundtrack album of Swarag Narak (1978) was composed by Rajesh Roshan, while lyrics were written by Anand Bakshi. It featured the super hit song, “Leena O Leena Dil Tune Chhina” sung by Kishore Kumar